Home Based Business
Getting Started
Growing Your Business
Managing Your Business
Make Money Online
Entrepreneurs
Tools
Articles
Work From Home
Opportunity Finder
Resources

Marketing / Advertising
Learn
Articles
Directory
Classifieds
Tracking Results
Pay Per Click
Search Engine Optimization (SEO)
Offline Advertising
Free Advertising
Online Advertising

Community
Join Community
Community Home Page
Videos
Articles
Forums
Free Web Page
Free Capture Page

Home › Articles › Getting Started with Your Home Based Business › Getting Started Guide › The importance of a good landing page

The importance of a good landing page

First impressions count. Often in business the impression we make on first acquaintance is the most important one. A sale can be lost in the first few nana seconds of a customer becoming disillusioned with the first impression on meeting the businessman for the first time. Businessmen go to great lengths to ensure that they are impeccably groomed, and appropriately dressed when meeting with prospective clients. Often the first impression that a customer will have of a home based business is when they arrive at that businesses landing page on the web.

What is a landing page?

A landing page is the first page a customer arrives at, after clicking an advertisement or a link in a search engine. The landing page will expand on and translate mere interest into a sale of the product on offer. A transactional landing page seeks to persuade a visitor to complete a transaction such as filling out a form or interacting with advertisements or other objects on the landing page, with the goal being the immediate or eventual sale of a product or service. The landing page converts customer interest to a sale. That is the role of the landing page.

Please welcome the home based business sales team.

The landing page is the sales team of the home based business. Home based businesses seldom have the resources for a full time sales reprasentative. The role of sales reprasentative is taken by a web presence and more specifically a landing page that will sell the product to the prospective customer. The better the landing page the higher the conversion hit rate will be. The more specific the landing page is to the product being sold the better. Web sites can have many landing pages for many different types of products.

As stated before a customer may be won over or lost in the first few precious seconds that he scrutinises the landing page. The landing page should draw him in more and more as he reads about the merits of the product.

Home based businesses can not grow without a marketing arm. The web has facilitated the growth of home based businesses. Landing pages are the tools that make websites effective as cyber salesman.

Search Engines

Good landing pages will work well with the well know search engines. The first aim of a good landing page is that it be found easily by customers searching for a product. Great landing pages appear first or near the top of search engines and are found easily using a multiple search criteria. Landing pages need to be optimized for relevant key words.

Landing pages are the marketing arm of a home based business. They are easily found; key words optimized and convert potential customers into buyers at their best. If you are going to use the web as a marketing component in a home based business then you have to ensure that your website has great landing pages.

Most common questions asked when starting a home based business

The Beginner’s Guide to Succeeding in an Online Business

The Importance of Auto Responders

Autoresponder Basics

Making a Good Landing Page

Why it's important to hire a professional marketing agency to market your business.

PromoDonkey News
Get a FREE web page for your business at PromoDonkey. ... › More
PromoDonkey will be featuring it's first expert guest on June 9th, 2008. ... › More

PromoDonkey Spotlight
› Top Home Businesses
› Top Entrepreneurs
› Top Marketers

Recent Community Logins
media500	TravelGyrl
swthrt	ctyler318
travelmy	aleks
jayhmarketing	lifestylemarketingdp
Join FREE Community

Featured PromoDonkey Articles
Choosing the right home based business ... › More
Why it's important to hire a professional marketing agency to market your business. ... › More
Advantages of having a partner in your home business ... › More
Pay Per Click Advertising For Beginners ... › More

Sponsored Links
Home Based Business Internet Advertising
250K First Year Income Potential
Expert Pay Per Click Management
6 Figure Income Home Based Business
Hot New Home Based Business Opportunity
Buy Nutritional Supplements for Less
Earn Serious Cash From Home

Featured Columnists
	Elaine Love
	Aleksandra Harper
› All Columnists

The importance of a good landing page

Related Articles