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Home › Articles › Pay Per Click › Pay Per Click Basics › Pros and Cons Advertising at Different Times of the Day

Pros and Cons Advertising at Different Times of the Day

In pay per click advertising, you must watch out in bidding for keywords, because the prices of these keywords fluctuate throughout the day. These keywords can be compared to the stock markets wherein the prices of the stock would go up and sometimes would go down. During the times of the day when prices are low you don’t really need to bid high. You must try to avoid this so that you can save money. You can avoid spending more if you are managing your advertisement actively. You need to change your prices accordingly. Altering of prices during the different times of the day can minimize your expenses and yet you can still target many searchers to your site.

Assigning different bid amounts for different times of the day can boost your sales. For example if an advertiser know more sales and inquiries occur between 10 AM up to 12 PM from Monday through Friday then he needs to have a higher bid during this time of day during weekdays.

The bidding tools that can help you in handling your account management must be fully understood. If advertisers can fully utilize these tools it can greatly help them in getting a higher return on investment (ROI).

Practice scheduling the changes of your bids at different times of the day basing from the trends. So, if the sales are strong you need to bid high but in times when the sales are weak you need to bid low in order to lessen you’re spending.

Data gathering is important. This is your first step in achieving your goal which is to maximize your sales and minimize your expenses. Get to know your trends, study carefully what are the times when you need to bid high and the times of day when you need to bid low. These are important factors in making good decision about your bid scheduling.

Azoogle can help you get the information you want. You can generate a report by the hour. All you have to do is go to your statistics and choose “By Day Report”, and then you will select “BH” which means by hour. This will show a report by hour. Then you need to have this report for the week or two weeks which is much better. After completing your information you can now observe which day and hour have the highest and lowest sales.

After analyzing the data gathered, you can now make the decision on what day and time you need to change your bid. If you are using Adwords, you first need to enable this feature. Select campaign then click “edit settings”. Go to the “advance options” then put a check in “ad scheduling”. Click “edit time and bids” link.
In Adwords you can have a 15 minute interval in your alteration of bids. It also gives you the option to pause and then run again your ads during certain times. But you only do this if it is really that bad. Be sure to make the right decisions at the right time and day.

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