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HomeBlogAleksandra Harper's Column5 Things You Must Know When Purchasing Domains

5 Things You Must Know When Purchasing Domains


By: Aleksandra Walters

What’s a “Domain”? Why do You Need it? And What Kind Should You Get?
5 Things You Must Know When Purchasing Domains

There are many places that offer domains, but there are also many questions you must know the answer to prior to getting one, or more… =)

Even though they are only $8-10-15, these things add up too fast and will impact your marketing budget – WHY? Put the money where it will make you money, is my motto.

So, here we go:

1) What’s a domain?

Here is what Webopedia.com has to say about domain:

A name that identifies one or more IP addresses. For example, the domain name microsoft.com represents about a dozen IP addresses. Domain names are used in URLs to identify particular Web pages.

I.e. in the URL http://www.UltimateLeadsToday.com ‘UltimateLeadsToday’ is a domain; and in http://url.UltimateLeadsToday.com ‘url’ is a subdomain.

2) Why do you need it?

• One of the most important reasons for getting your own domain name that will identify you and only you is a significant part of self-branding which I explain and I talk a lot about in rest of my marketing material.

• In the numerous split-testing, it’s been uncovered that a huge chunk of affiliates lose their affiliate commissions due to leads taking affiliate links out and going straight to the source.

Have you ever seen a link looking like this:

http://www.thisisabadidea.com/member/3638898

Don’t ask me why, but people are stinkers sometimes and will take the /member/3638898 part off and go directly to the main company site. As an affiliate, you lose that commission – don’t want that!

3) What kind should you get?

The mother of all domain websites is GoDaddy.com.

Now, once you’re reached GoDaddy.com you will notice that there are domains with many different suffixes like:

.com, .mobi, .us, .me, .gov, .edu, .org, .net, .ca and so on.

That statistic have shown over and over again, that nothing looks as professional and yields the results as .com. So for now, pick a .com domain name and forget about everything else, until you get to the point of building a library of domain names (more about that later).

You will also notice that there are bunch of different upgrades you can add to your domain name. For someone just starting out, it’s not necessary to pick anything else except for the .com domain itself.

On the other hand, if you if you’ve been in the business for a while and you have figured out what structure of domains works for you and your business, then you can venture out in buying domain names with extra words in it, with same domain name but different extension, you can opt for some additional features, like privacy and so on.

4) So now what?

Once you have established the domain structure you want to follow, it is imperative to take the steps which will protect your internet real estate – your websites - from being funneled for leads to your competitor because they might be using a similar domain name i.e. if your website that you invested lot of money and time in is sitting at : http://www.widgets.com do you really want your competitor to have http://www.widgets.net?


Did not think so.

5) If all else fails

If you still have any questions about this GoDaddy.com has a great support team, don’t hesitate to call them.

To YOUR ultimate success,
Aleksandra
www.UltimateMarketingOnline.com

Posted on: May 11, 2009 3:13 AMDigg


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