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Home › Marketing / Advertising › Pay Per Click › Hire a Professional

Questions to Ask When Hiring a Pay Per Click Professional

Questions to Ask When Considering Hiring Someone To Manage Your PPC Account

In hiring someone to manage your PPC account, you need to set up a phone call with the PPC management firm. You can learn many things from them just by speaking on the phone. You can ask them any questions that you might have. There are a lot of questions to consider when you’ll decide to hire someone to manage your PPC account. Some of them are the following.

Who will manage my account? Some firms might assign a lower level account manager to your account. It generally contradicts to your reason of hiring someone to manage your account. The reason for hiring someone is you want this person to be more experienced than you who is doing the work. You must see to it that you sit down and have a talk or a phone call with the right person who will be managing your account. Try to make sure that he understands your business and has helped other firms in achieving success.

Can this firm help me in generating sales? Others firms would just be discussing about clicks and traffics with you but not about sales. They should do everything in order for you to generate sales from your products. Ask this firm what are their strategies in order for you to make more sales.

Are they tracking conversions on my site? A conversion occurs when a visitor is clicking your desired action. Like filling up a registration form or buying your products. Some major pay per click search engines like Google and Yahoo have a free tool for tracking you conversions. Just make sure that the firm is tracking your conversions so that you can determine the success of your pay per click advertisements. If no one has ever bought your products then something must be wrong. If you have not properly track your conversions then who knows if you have failed or you succeed in your campaign.

Does your pay per click traffic leads to a specific landing page? Make sure that when your visitors click your ads they will be brought to the page where you offer your products for sale.

Does this firm perform split tests on your ads? Your ads must be tested from time to time in order to minimize the cost and increase your traffic. The success of your campaign is a result from continuous testing.

Are they using Google’s Website Optimizer tool for testing your landing page? Google’s Website Optimizer is a free tool from Google which will run a series of tests on your landing page. This tool can help you improve your conversion rates. Ask you potential firm if they have used this tool in their other clients.

Are they using the right keywords for your campaign? Keywords are very important in achieving a successful pay per click advertising. These are the words which the searchers will type in looking for your products.

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