Two of the most popular pay per click products are the Yahoo Search Marketing (formerly known as Overture) and Google Adwords. Both products have their advantages and disadvantages. They differ in a lot of aspects such as amount, reports and others.
In bidding, Yahoo Search Marketing will only add 0.01 to your bid base from the bid of your next lowest competitor. For example, if your bid is $ 4.00 per click and the next highest bid is $1.50 per click, you are only required to pay $ 1.51 per click. In Yahoo, you will be permitted to see your competitors. You can see what your competitors are bidding so you can compute how much you will pay and what is your rank. Yahoo has a minimum bid of $ 0.10 and a maximum bid of $ 999.99.
When bidding in Google Adwords, you cannot tell how much you will be paying. For example, if your bid $ 4.00 per click, you will pay an amount from $ 0.05 to $ 4.00 per click. Google doesn’t allow you to see your competitors and how much they are bidding. Google does not base their ranking on the highest bidder. You can rank higher if your click-through rate is better. A click-through rate is the ratio of the number of clicks to the number of times your ad is displayed. You can have a better rank even if you bid amount is low. This is one of the advantages of Google Adwords. The minimum bid of Google is $ 0.05 while the maximum bid is $ 100.00.
Yahoo Search Marketing will drop your keyphrase if it performs very poorly and its click-through rate is quite low. But it seldom happens. It is the same with Google Adwords, your keyphrase who has done poorly and has a low click-through rate will also be dropped even if it’s relevant. But the good news is if your keyphrase has a good rate in click-through then eventually you will get a higher ranking even if your bid is lower than your competitor.
Google Adwords lets you choose the country and language where you want to show your ads. It’s quite simple and convenient; all you have to do is select them from the dropdown box. Yahoo Search Marketing is a little bit complicated because you have to register for each country where you want to advertise your ads. There are only twenty available countries in Yahoo. You also need to submit each keyphrase in every country and reset all your bids. And you also have to rebuild your advertisement because each country has its own criteria.
You can get a lot of reports from Yahoo Search Marketing, but you need to figure out which report has the information you need. Google Adwords has customized reports. You can get answers from whatever you want to ask from them. They can even email you your customized report.
To sum it up, Google Adwords is the best choice if you are more interested in clicks. But if you want a low cost per click, Yahoo would be a better choice. |
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