The Wikipedia encyclopedia defines a backlink as, quote “Backlinks (or back-links (UK)) are incoming links to a website or web page. The number of backlinks is an indication of the popularity or importance of that website or page. In basic link terminology, a backlink is any link received by a web node, web page, directory, website, or top level domain from another web node (Björneborn and Ingwersen, 2004). Backlinks are also known as incoming links, inbound links, inlinks, and inward links.
Backlinks on a website are extremely important as the search engine spiders count the number and quality of backlinks that a website contains to determine the search engine ranking of that website. You can create back links yourself to ensure that the search engine spiders index websites or you can employ an experience search engine optimization specialist to create those backlinks for you.
How to Create High Quality Backlinks
Employ the services of a reputable experience search engine optimization specialist to create volumes of high quality backlinks pointing to your website. If you cannot afford this luxury or do not have the time to conduct this important task then follow the procedure below to create high quality links yourself.
1. You need to commit to the disciplined SEO practice of first validating the popularity of your keywords and keyword phrases using a reliable Keyword Selector Tool. Decide or make a list of keywords and keyword phrases that you and or a searcher would type into a search box of a search engine to search for the services or program that your website is promoting. Signup, join and use a keyword selector tool to validate the popularity of the keywords and keyword phrases that you have listed.
There are many good free keyword selector tools on the internet. Use a variety of these tools, say three to five of them, to achieve a good confirmation as to how often a keyword is searched for on a daily basis. You will be surprised to realise how many keywords and keyword phrases that you thought were good and powerful were validated by the keyword selector tool as ‘not used’ or ‘not so popular’. On average a keyword and keyword phrase should be searched at least one hundred times a day.
2. Consistently use those keyword and keyword phrases in all titles, Meta tags, Meta tag descriptions in the original unique content that you create. Signup and join free article, blog, forum and press release companies. There are many of these companies on the internet. Then get down to writing unique and original content about your business, products and services that contain the keyword and keyword phrases that you validated with your keyword selector tools.
Your content must be original and unique and definitely not copied from other content sources. Use the validated keywords and keyword phrases throughout the unique content of your posts. Bold all the keywords in the content of your posts that you submit to these submission companies. Make sure that your title is correct as the keywords and keyword phrases placed in your title will be the category that you will land on in the search engines. The construction of a focussed validated keyword rich title is crucial to obtaining search engine ranking for your website.
Next you need to ‘anchor text’ all your keywords and keyword phrases. Place the keyword or keyword phrase in the anchor text and make sure the anchor text link is also bolded.
Due to the nature of the anchor text link only the bolded keyword phrase ‘Herbs’ will be bolded and the rest of the anchor text will be invisible to the reader of your article. However when a searcher places the word ‘Herbs’ in the search box the search engine spiders will find your word ‘Herbs’ on your website. It is linked and point to your website as well. This is the backlink that you want the search engines to find. Then submit those posts to the various submission companies that you joined.
So the anchor text performs two functions. It contains the bolded validated keyword or keyword phrase typed in by the searcher. It also attracts the search engine spiders as a result of finding and scanning that keyword or keyword phrase to index the link pointing to your website. The more posts you write and submit in this way to the content submission companies the more quality backlinks you create.
3. Hand submit every single link to the search engines that was created by you as a result of your unique and original blog post, forum post, articles and press release submissions. Each post that you create at each submission company will create it’s on unique link. Right click on the content of the posts when you have submitted the post and copy and paste this link to a file and save that file. Then hand submit each of those links to the Google, Yahoo and MSN search engines. This is vital as it prompts the search engine spiders to visit your posts as you have informed them that there is new content about your website and they need to index your content and website.
This search engine optimization technique is a proven effective and successful strategy that creates a steady flow of quality backlinks that will improve the search engine ranking of your website. This procedure takes time but it is worth the effort because if you apply this method correctly, as detailed above, your posts and website will steadily move upwards until they reach the first page of the search engines. |
